Determining What Consumers Want Turns on More Than Demographics, Research Says September 4, 2015 BCG Perspectives The conventional view is that consumers are fickle and inconsistent, hard to understand and predict, and therefore unmanageable. In fact, they are perfectly consistent, perfectly understandable, and quite predictable.Read More
How Businesses Can Cut Supply Chain Costs Without Jeopardizing Long-Term GrowthSupply Chain Finance & Revenue Management
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