In its quest to slake the world's thirst, Coca-Cola is intent on making milk a billion-dollar brand. But not just any kind of milk. Coke has joined forces with a dairy cooperative to create Fairlife, which produces a filtered, high-protein, low-sugar, lactose-free designer milk also called Fairlife.
Digital disruption is affecting retailers of all stripes, but the grocery sector has been slow to adopt new technological tools. But that doesn't mean the nation's largest grocery chain isn't innovating around the digital path to purchase.