In 2009, Wikimedia, the nonprofit that operates Wikipedia and a number of other online, collaborative projects, launched a special wiki - one dedicated to the organization's own strategy. Over the next two years, more than 1,000 volunteers generated some 900 proposals for the company's future direction and then categorized, rationalized, and formed task forces to elaborate on them. The result was a coherent strategic plan detailing a set of beliefs, priorities and related commitments that together engendered among participants a deep sense of dedication to Wikimedia's future.