In the fast-moving sportswear market, one must be nimble to stay ahead of the competition. The increasing popularity of online shopping, accelerated by the COVID-19 pandemic, has brought entirely new challenges to retailers such as athletic and casual wear seller Puma. And the company has recently done some fancy footwork to make sure it stays in an omnichannel marketplace, now and far into the future.

Even before the coronavirus pandemic, we had seen an unacceptable number of companies break one of the most fundamental principles of running a distribution center: keeping employees healthy and safe.