Analyst Insight: Digital business creates new opportunities for consumer packaged goods companies to transact directly to their end consumers. Digital business is information-enabled business that employs an abundance of new information in ways that better service customers. Bottom-line digital business offers the potential to transform the way that CPG companies interact with and serve their customers allowing them to create new operating models that tighten the bonds with their end consumer, which has the potential to transmogrify the CPG industry. - Dwight Klappich, Vice President, Supply Chain Research, Gartner

A conversation with Tom Enright, research director of Gartner.

Making the case for supply chain is both an art and a science, says Michael Dominy, vice president and chief of research with Gartner. He explains how supply-chain executives can communicate the message both up and down the organizational structure, and handle the sometimes-touchy issue of change management.