For every company that thrives in a foreign market, probably five companies stumble. The complexities of entering a foreign market can result in many strategic mistakes and missteps. Even businesses that eventually "win" in a geographic region can teeter on the edge for years.
The first to arrive in a market is often the one who ends up owning the dominating market share. But simply recognizing a trend is too little, too late. There will already be a line of other manufacturers who have the new customized product, flexible supply chain and tailored pricing structure in place.