Analyst Insight: While on one hand the container shipping industry has become ever more commoditized, a new range of service measurements could increase the potential for market differentiation. The key to any differentiation is the ability to make it clear to the customer what the difference is. Such transparency would certainly be a novelty in the industry. - Lars Jensen, CEO, SeaIntel Maritime Analysis

Analyst Insight: As the global economy slowly begins to improve, large-scale manufacturers who ship bulk product by rail are again experiencing the issues of service reliability, asset turnover, capacity constraints, working capital optimization and risk. With that said, after the dismal 2008-2009 economy, we're right back into the bane of a one-hundred-year rail dilemma: enhancing service reliability while improving fleet utilization to sustain a lean rail fleet. Current rail management tools are effective at tracking historical transit times and identifying the position of each car at a certain point in time. However, an important disconnect exists between seeing the future demand for rail shipments and predicting the usage and location of the cars over the entire enterprise planning horizon. - Alfred Sherk, CEO, SherTrack LLC