While most executives recognize the importance of supply chain sustainability, cost is still a major factor and trumps environmental impact as a driver of behavior, according to a survey of 150 C-level and senior leaders at U.S. and European companies, according to AlixPartners, a global business-advisory firm. However, those that can implement cost-effective sustainability strategies and effectively market them to customers will have a competitive advantage.
Companies are increasingly connecting the dots between risk management and sustainability by making sustainability issues more prominent on corporate agendas, according to :2013 six growing trends in corporate sustainability", an Ernst & Young LLP / GreenBiz Group study.