![ONLINE SHOPPING SHEIN AMAZON EBAY iStock-Robert Way-1499148111.jpg A HAND HOVERS OVER A SMARTPHONE SCREEN BEARING LOGOS OF ONLINE SHOPPING SERVICES, INCLUDING SHEIN, AMAZON AND EBAY.](https://www.supplychainbrain.com/ext/resources/2024/04/29/ONLINE-SHOPPING-SHEIN-AMAZON-EBAY-iStock-Robert-Way-1499148111.jpg?height=100&t=1714396546&width=150)
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Among the findings of the survey:
"¢ 84% said that cost is the "top inhibiting factor" when it comes to implementing more sustainable supply chain initiatives. In fact, 70% said that they could pay no more than 2% for sustainable supply chain initiatives.
"¢ For companies that made efforts to "green" their supply chain in 2012 the top three methods were: (1) expansion of programs to recycle raw materials [42% did this in 2012], (2) consolidation of LTL shipments to truckload shipments [42%], and (3) introduction of energy conservation programs or solar energy [32%].
"¢ Financial ROI is key in the U.S. (less so in Europe). Only 31% of U.S. executives said that they would be willing to invest in "green" logistics initiatives that do not produce positive financial ROI, while 62% reported a willingness to invest.
"¢ However, lack of ROI is the largest obstacle to achieving greater supply chain sustainability. Sixty-five percent cited this as the greatest obstacle.
"¢ Fifty-three percent of executives see (1) freight consolidation and (2) network optimization as the sustainable supply chain initiatives with greatest opportunity for financial ROI.
Source: AlixPartners
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