Usually in a fairy tale there is a big, bad wolf "¦ one that is going to eat you up! Such a wolf is swallowing up the supply chain.

Analyst Insight: Today's supply chains are efficient, and inflexible. Market conditions change, but planning continues based on historical information. Global supply chains need better planning, but traditional technologies are not up to the task. New technologies are emerging to help to fill the gap. We are entering the era of Big Data Supply Chains that will sense before responding and learn before acting. - Lora Cecere, partner, Altimeter Group