An estimated 67 percent of a recent survey's respondents under the age of 50 are interested in using mobile technology for as many purchases as possible. Moreover, 46 percent under 50 would like personalized offers sent to their smartphones while shopping in-store.
Social media and digital, customer data and brand awareness are the top three challenges in retail marketing, and digital advertising is among the most important tools in that arena, says a survey by SAP AG.
