Segmenting customers and products to lower costs and improve profit margins also results in higher customer satisfaction, says Wade McDaniel, vice president of solutions development at Avnet Velocity.

Why is multi-tier supply-chain visibility such a hot topic in the C-suite today? Douglas Kent, global vice president of Avnet Velocity, has an answer.

Douglas Kent, global vice president with Avnet Velocity, talks about why there has been renewed interest in supply-chain risk management at the highest level of company operations.