Analyst Insight: Anyone doing business in today's economy knows that "business happens." The dynamic pace of business means the contract you sign today may not be the right contract for tomorrow. This is why academics, lawyers, and judges are starting to argue for more relational contracts where good ethics are embedded into the overall intent and framework of a commercial contract. When that happens, relational contracting could become a welcome "new normal." - Kate Vitasek, faculty member of the University of Tennessee's College of Business Administration, and principal author of six books on the Vested business model and methodology.

Analyst Insight: As technology platforms become more sophisticated, affordable, secure and widespread, they are poised to become useful tools in spurring collaboration along the supply chain. In fact, when coupled with collaborative buyer-supplier agreements, it could become a primary factor that makes collaboration a reality instead of just an aspiration. - Kate Vitasek, faculty member of the University of Tennessee's College of Business Administration

Analyst Insight: No matter what "expert" you ask – all will point to the fact that SRM is on the rise. This growing realization that buyers and suppliers must work together to achieve success in today's complex and volatile economic climate is a welcome sea change in thinking that only will continue. A key to getting SRM right? Make sure you are putting in mechanisms to manage the business with the supplier – not just to manage the supplier. – Kate Vitasek, Faculty for the University of Tennessee's Center for Graduate Executive Education programs.

Analyst Insight: Collaboration is widely identified by supply chain analysts as a critical trend for supply chain execution. But it is one thing to "say" collaboration and quite another thing to get it right and garner real results from your efforts. For the best results, think of collaboration and integration together. And don't be afraid to contract for collaboration. - Kate Vitasek is a faculty member of the University of Tennessee's Graduate Center for Executive Education.

Analyst Insight: A major reason the majority of start-ups and mergers are destined to fail is that companies are not aligned when it comes to determining the nature of their business, what they want to achieve and how they will achieve it. Misalignment can happen both internally and externally and almost always translates into frustration and failure. – Kate Vitasek, Faculty, University of Tennessee's Center for Graduate Executive Education programs.

Talk all you want about the deeper aspects of supplier-buyer relationships. But doesn't it always come down to price?

Analyst Insight: If the wheels on your vehicle are out of alignment, you're in for a rough and inefficient ride. The same holds true for businesses. Alignment, especially in strategic relationships, gets businesses beyond the initial "yes" that sets a deal in motion"”it aligns the participants throughout the life of the deal, turning it into a smooth and powerful relationship. - Kate Vitasek, Faculty, University of Tennessee's Center for Executive Education, and Founder, Supply Chain Visions

In the wake of the Great Recession and the still lethargic economic recovery, the importance of sound governance practices across the supply chain is more crucial than ever in building and maintaining effective, collaborative 3PL-shipper relationships. Positive news in the authoritative 18th Annual 2014 Third-Party Logistics Study: collaboration between shippers & 3PLs is up. The majority surveyed say their relationships have grown more collaborative over the past three years, "with shippers even more likely than 3PLs to say they are much more collaborative." - Kate Vitasek, faculty, University of Tennessee's Center for Executive Education and Founder, Supply Chain Visions