Analyst Insight: Retail continues its massive digital evolution; we no longer should look at e-commerce as a separate activity for retailers. Consumers are only concerned about commerce. The lines between different retail channels have blurred, consumers expect retailers to service their demands and needs regardless of which path they decide to leverage with the retailers. Retailers' supply chains must keep pace with these digital changes. -- Guy F. Courtin, Vice President & Principal Analyst, Constellation Research
At a time when businesses continue to expand their use of data, fifty-three percent of so-called customer experience executives do not use big data to improve strategy, according to a new survey by Consero Group.
A majority of U.S. shoppers, 60 percent, said they would be comfortable giving out personal information, anonymously, to their favorite stores in exchange for benefits and rewards. Another 56 percent would give out the same information to a product brand and 46 percent to a product app, according to a recent survey from Wearables.com and The Center for Generational Kinetics.
A global company recently decided to do what many companies are doing: figure out how to turn big data into big profits. It put together a preliminary budget and a request for proposal that in effect asked vendors to take the data the company had and identify opportunities.
You know all that CRM data you've been so lovingly collecting from loyalty programs, special offers, POS systems and any other way you could find to gather shopper information? It's about to be put at risk by a data broker - and not in the way you expected.