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Home » Keywords » customer information

Items Tagged with 'customer information'

ARTICLES

Janfeb16 cover sm 32

Let's Just Call E-commerce - Commerce

March 7, 2016
SupplyChainBrain
Analyst Insight: Retail continues its massive digital evolution; we no longer should look at e-commerce as a separate activity for retailers. Consumers are only concerned about commerce. The lines between different retail channels have blurred, consumers expect retailers to service their demands and needs regardless of which path they decide to leverage with the retailers. Retailers' supply chains must keep pace with these digital changes. -- Guy F. Courtin, Vice President & Principal Analyst, Constellation Research
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Iot 3 01

As Internet of Things Collects More and More Data, the Question Is: Who Owns That Information?

January 14, 2016
CRM Daily
A major focus of consumer electronics now is the Internet of Things, but what consumers don't know about data policies around the latest technology trend could hurt them.
Read More
Data 1 03

Most 'Customer Experience' Officers Haven't Used Big Data to Improve Strategy, Survey Finds

January 4, 2016
Consero Group
At a time when businesses continue to expand their use of data, fifty-three percent of so-called customer experience executives do not use big data to improve strategy, according to a new survey by Consero Group.
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Most Shoppers, Especially Millennials, Reported Willing to Give Out Personal Data to Receive Retailer Rewards

November 4, 2014
FierceRetailIT
A majority of U.S. shoppers, 60 percent, said they would be comfortable giving out personal information, anonymously, to their favorite stores in exchange for benefits and rewards. Another 56 percent would give out the same information to a product brand and 46 percent to a product app, according to a recent survey from Wearables.com and The Center for Generational Kinetics.
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Chief Marketing, Information Officers Need to Be on Same Page for Big Data to Equal Big Profit

September 4, 2014
McKinsey
A global company recently decided to do what many companies are doing: figure out how to turn big data into big profits. It put together a preliminary budget and a request for proposal that in effect asked vendors to take the data the company had and identify opportunities.
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Usefulness of That Retail Customer Information You've Collected Is Imperiled

September 6, 2013
Storefront Backtalk
You know all that CRM data you've been so lovingly collecting from loyalty programs, special offers, POS systems and any other way you could find to gather shopper information? It's about to be put at risk by a data broker - and not in the way you expected.
Read More

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