Analyst Insight: For online customers, the buy button is easy; everything behind that is complex. Eighty percent of omnichannel strategy is about inventory strategy. It comes down to making intelligent inventory allocation decisions across the network and building an infrastructure flexible enough to quickly realign inventory to meet customers where they want. The key to omnichannel success is offering the customer multiple options and incentivizing the profitable flows. - Jason Denmon, Apparel Industry Leader, Fortna Inc.

Analyst Insight: Retailers are starting to use brick-and-mortar stores as distribution nodes, to connect demand with inventory in the most flexible and cost-effective way. Ship-from-store enables them to leverage their entire inventory for higher sales, better margins and improved service. It allows them to offer omnichannel customers access to a broader array of products, and helps to offset the impact of an imperfect forecast. - Adam Mullen, Apparel Industry Leader, Fortna Inc.