Omni-channel commerce has put the consumer in the driver's seat, with the ability to shop anywhere, buy anywhere and receive products in the manner and time of their choosing. While this revolution has been a great convenience to consumers, it has left many retailers scrambling to develop a seamless operation that not only delivers the consumer's expectations regardless of channel but does so profitably. Therein lies the rub.
Analyst Insight: Retailers in 2012 will continue to implement analytic engines. The last two years have seen retailers and CPG companies streamline and rethink their multichannel and merchandising strategies. Improved performance is a reflection of this analytics focus. In 2012, retailers will learn through direct customer engagement through mobile, social and web (omni-channel information) to create products, and market to customers based on shopper insights. - Ann Grackin, CEO, ChainLink Research
Analyst Insight: Consumer packaged goods manufacturers are being squeezed by trends in customer purchasing and technology, coupled with pricing pressures, higher input costs, and fluctuating commodity prices. In today's market, CPG companies have to integrate and collaborate with trading partners and better manage retail shelf space. Growing recognition that failure to innovate will result in poor performance, acquisition, or worse, is driving leading CPG companies to transform their operating models. - Ben Pivar, vice president, Supply Chain Technologies Practice, Capgemini North America Applications Services