Analyst Insight: With the consumer's hands firmly placed on the steering wheel, omnichannel retailing is driving the retail industry forward with record-breaking speed. Item-level RFID is fueling the journey by providing retailers with real-time inventory visibility, rich data insights, and a means for better trading partner collaboration - allowing for more efficient supply chain operations and ultimately, an enhanced customer experience. - Melanie Nuce, Vice President of Apparel and General Merchandise, GS1 US

Analyst Insight: Delivering a seamless customer experience will demand a more comprehensive approach to inventory visibility across the entire supply chain. Gone are the days of "offline and online" inventories. Retailers must determine how they will create and leverage one view of all of their inventories, where any location now may become a source to fulfill a customer's order. – Melanie Nuce, Vice President of Apparel and General Merchandise, GS1 US