Shopify Inc., a cloud-based, multichannel commerce platform, has partnered with Uber to offer UberRUSH delivery services to Shopify merchants. Merchants enrolled in the program can offer their local customers same-day delivery. The UberRUSH program will begin with a select number of Shopify merchants located in New York City, Chicago and San Francisco and will be rolled out to additional cities over time.
Uber's mission is to offer "transportation as reliable as running water, everywhere for everyone". And perhaps "everything": it has begun experimenting with local delivery services, with the aim of becoming as disruptive in logistics as it has been in the taxi business.