The growing complexity of products, along with the continued globalization of business, has made the supply chain more sophisticated and difficult to manage than ever before. Add to this the threat of unexpected natural disasters - such as the earthquake, tsunami and nuclear crisis in Japan last year - and suddenly manufacturers face challenges that are so complicated they warrant re-thinking the fundamental principles of supply chain management that have guided businesses for years.
Discrete manufacturing companies operating with highly complex supply chains in today's volatile business world need collaborative planning and the ability to quickly respond to variances in those plans. They often want to model 'what-if' scenarios to better prepare them for those inevitable hiccups - or new business.
Kinaxis designed its RapidResponse solution to help companies with demand and supply balancing, optimized forecasting, and improved supply chain performance. Recently it debuted an enhanced version called RapidResponse Control Tower.