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The SupplyChainBrain Podcast
The SupplyChainBrain Podcast features in-depth conversations with industry practitioners, academics, consultants and other experts on every aspect of supply-chain management and international trade. Available for streaming or downloading.
Host: Bob Bowman, managing editor of SupplyChainBrain.
Do modern-day retail customer-loyalty programs really make for loyal customers? The loyalty program is a tried and true maneuver to keep shoppers from straying to rival retailers. In its original manifestation, though, it was largely a means of mining information about customers, who were otherwise anonymous in the brick-and-mortar world. Read More