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There are a host of pay-per-click (PPC) management companies out there, ready to help "get the job done" when it comes to lead-generation. Many are oriented towards a business-to-consumer model, however, which delivers high traffic but low lead-generation. This can be problematic for marketers in the supply chain management industry.
Generating traffic is important, but marketers' main goal in the B2B world is to drive high-quality leads to the sales force. Laser-beam focus on those clicks that will bring in business - no more, no less - demands a unique skill set for discovering keywords, setting bids, managing conversions, and measuring results.
With more businesses advertising each day on Google, Yahoo, and Bing, the average cost per click is trending upward. There are, however, ways to expertly manage pay-per-click for your company that can optimize success while actually reducing costs.
One company that does the job particularly well is Webrageous Studios, a Google AdWords Certified PPC Management Company, and a Microsoft adExcellence (Bing) member.
For further information, please visit www.webrageous.com, or phone 530.553.4111.
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