Many people consider social media as a set of tools for communicating with others and/or entertaining themselves and collaboration as a characteristic of business processes and workflows that allows employees to work together to be more efficient.
In reality though, both social media and collaboration can help employees communicate and share information, and thus work more efficiently. In addition, the success of any social media and collaboration initiative heavily depends on the tools used and the way they are integrated with the activities of the company.
Social media and collaboration are also not industry-specific, and they can bring advantages to any company mainly concerned with the satisfaction of its customers. This post analyzes the impact of social media and collaboration on manufacturing companies, an industry sector that is still very reluctant to adopt them. Several misconceptions account for this.
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