Greeting card and giftware manufacturer Paper Island Ltd transformed the replenishment of store-level inventories from a traditional and manual process into one that has enabled the company to optimize inventory and increase sales by more than 30 percent.

Historically, Paper Island's primary customer replenished its greeting cards using the traditional stock notification ticket placed behind the cards in the greeting card pocket. When stock levels reached a certain point, store staff manually pulled the stock notification ticket and replenished the card pocket with more greeting cards. However, Paper Island discovered that tickets were becoming misplaced or lost and not being pulled in time to replenish cards before stocks were exhausted. Thus, Paper Island launched the auto-replenishment project to guarantee its greeting cards would remain on its primary customer's shelves.

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