Did you know that supply chain organizations are quietly losing 5 cents of every single dollar just to slow decision-making? When disruption hits, the clock starts ticking. The gap between spotting a problem and doing something about it is what we call the "latency tax" - and it’s draining your bottom line.

With almost constant supply-chain disruptions, the need for adaptive planning is crucial, says Andrew Bell, chief product officer at Kinaxis.

A lot of the conversation about supply chain optimization occurs within retailer organizations. But how does that actually impact the customer experience?