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Wilton Industries, whose specialties range from baking to cake decoration to picture frames is using the Real-Time Sales & Operations Planning solution from Demantra to reduce inventory. Within five months of implementation, Wilton reportedly has seen a 20-percent reduction in inventory. Additionally, it has improved forecast accuracy at the SKU level.
"By using the Demantra system, we were able to reduce inventory significantly," says Wendy Malloy, inventory planning manager for Wilton. "This enabled us to eliminate our third-party logistics support and bring all our inventory back in-house. With Demantra we are now able to provide our smaller customers with the same care and attention we provide to our larger ones."
Demantra focuses on providing consumer goods manufacturers with a trade promotion management solution that is fully integrated with sales, account and brand planning, promotion execution, marketing planning and demand planning.
Visit www.demantra for more information on the Waltham, Mass.-based company.
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