At the end of World War I, women won the right to vote, in 1960 the contraceptive pill was created which gave women more sexual liberty than ever before and in 2012 women now make up some of the most effective and successful online marketing experts in the world.
Women continue to go from strength to strength, year on year, in every aspect of life. Our mothers and grandmothers were confined to the home. In 2012, approximately 7.8 million women in the US own their own businesses. Women are clever, emotionally intuitive, incredible multi-taskers and very good at managing budgets.
It is true that, "children are the future ," but statistics show that girls outperform boys at all stages of education in the US every year and it has been this way for a long time now. If you want to get ahead in online marketing, why not subscribe to some of the following online marketing and social networking blogs listed below?
Written and managed by female marketing professionals at the very top of their game, the following online marketing blogs offer essential and fascinating insights into the optimization of your online advertising campaigns that you would be a fool to miss out on.
For the best of the best in online marketing advice, written and researched by women, keep reading...
1. Lipsticking, Yvonne DiVita, @Lipsticking
Lipsticking is the online marketing baby, lived and nurtured by female online marketing guru, Yvonne DiVita.
Yvonne leads a small, but incredibly dedicated and specialist team of female bloggers, including Lena West, Donna DeClemente, Mary Schmidt and Robbi Hess, and they regularly cover important online advertising topics which help other female entrepreneurs to find the online marketing voices they are looking for.
Lipsticking assists a number of brands, agencies and nonprofit organizations with their respective online advertising campaigns and the articles / blog posts that are published on the site are entertainingly outspoken and revealing.
2. WonderBranding, Michele Miller, @MicheleMiller
If your company or brand is looking to start marketing to women or improve existing advertising campaigns that target female consumers, WonderBranding is THE blog for you.
Michele Miller dedicates her working life to researching into the latest developments and strategies for successfully reaching and drawing in a female audience. She keeps her readers up-to-date on other brands and how the female consumer is responding to those brands, which makes WonderBranding an excellent resource for market research and competition analysis.
Women do respond to advertising differently to men, markedly so. Therefore, it is useful to research into gender-influenced advertising if looking to make a really noticeable impact on your target females.
3. She Takes On The World, Natalie MacNeil, @NatalieMacneil
She Takes On The World, an online marketing blog founded and managed by Natalie MacNeil, is an essential resource for all female entrepreneurs looking to take their businesses to the next level or launch their idea for the very first time.
All female entre preneurs should have She Takes On The World's RSS Feed directly routing to their desktop readers so that they can take full advantage of all notices as and when they come through every single day.
MacNeil mainly focuses on articles which help business women to build their companies/brands from the ground up. She provides a wonderful coverage of advice and tips from other female experts in her "In Her Heels" interview section and the information provided is very user friendly.
4. Client Magnet, Bernadette Doyle, @BernadetteDoyle
Client Magnet i s a website which does exactly what it claims to do... it teaches the female entrepreneur how to attract new clients like a magnet. What company doesn't want to attract new clients like a magnet?
Bernadette Doyle is a specialist in online marketing and how to emotionally engage your target audience via many different forms of online marketing and advertising strategies. She concentrates on helping her readers to readjust their mindsets. The idea is that the online advertiser learns how to get clients to search for their businesses, rather than the other way around for once.
When following the online marketing advice offered by Doyle on Client Magnet, the advertiser learns how to look less desperate, trying to get new clients in any way possible. This approach can really have a very positive approach on your business outlook and the impact your business has in general.
5. Women Grow Business, Jill Foster, @JillFoster
Some of the most interesting and important topics covered on Jill Foster's Women Grow Business blog include leadership, talent retention, online presence, social technology, mentorship, failure and success.
The articles are really very inspirational and the approach taken is, in some ways, more philosophical than practical. Women Grow Business encourages the 21st Century business woman to analyze her approach to business on a whole other level.
Instead of focusing on the day-to-day running of your business, Foster teaches you how to focus on larger goals, company dreams, branding image and effective management / delegation. The articles are so very refreshing that it will be a place you will want to revisit regularly.
6. Startup Princess, Kelly King Anderson, @StartupPrincess
The title of this blog, Startup Princess, conjures up beautiful images of damsels in distress, fairytale creature, colors and light. The reality is just as magical.
Kelly King Anderson proves that a fairytale character can be incredibly powerful and successful in the world of online marketing if she studies hard and chooses to place her attention in the right places. Startup Princess is essentially an organization for female entrepreneurs all over the world to network, develop, understand new concepts and share innovative ideas.
Startup Princess is a great place to go to if you need help and advice. Your Fairy Godmother, Kelly King, is waiting to wave her magic wand over your business and tell you exactly what you need to do in order to continue to move forward and succeed.
7. Beth's Blog, Beth Kanter, @Kanter
If you are managing a nonprofit organization or if your business is all about focusing on a particular, worthy cause, Beth's Blog on online marketing has all the information and advice that you could possibly need.
Beth Kanter focuses on cause marketing and social media networking for nonprofits. She is a specialist in t he area and very creative. She offers some really innovative ideas on how to experiment with your nonprofit organization marketing campaigns and she is very generous with the quality of links and resources that she shares.
Beth's Blog is the best place for a nonprofit organization to develop better marketing strategies overall, improve ROI and develop sustainable social media campaigns across a number of popular networking sites.
8. IttyBiz, Naomi Dunford, @IttyBiz
If you need quick tips, advice and motivation to get you on the road to big business success, the female online marketing expert, Na omi Dunford, and her online marketing blog, IttyBiz, is the place to go to.
Naomi is clever, funky, witty and occasionally less than a little controversial, which makes the following of her blog and her online marketing ideas incredibly fun to read.
9. Diva Marketing Blog, Toby Bloomberg, @TobyDiva
If you're looking for an online marketing expert with a fantastic online reputation and lots of experience to lay claim to, Toby Bloomberg is the online advertising specialist that you have been looking for. Toby is a regular speaker at major new media conferences and is on the board for the American Marketing A ssociation at present too.
Her online marketing blog, Diva Marketing Blog, is an insight into everything she has experienced and all the advice she has to offer. A celebrated public speaker, her blogging voice is bold and enigmatic.
10. MarketingProfs, Ann Handley, @MarketingProfs
Ann Handley's MarketingProfs is not just a blog. It is an online marketing tool and a highly necessary one. Subscribe to the daily newsletters that you will receive directly in your inbox and find out about important ma rketing conferences in your area where networking opportunities for you and your business abound.
Male and female marketing experts are invited to contribute to the MarketingProfs site, but Ann Handley and Beth Harte are the female voices behind this impressive online advertising resource. Take note on everything they have to say about targeting women in online advertising. They are true experts in this area.
David Chapman is Director of Marketing at Webrageous and is an expert in the management of online marketing campaigns.
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