The company already pledged last November to remove specific chemicals from its baby products, such as Johnson baby shampoo, by 2013.

J&J will phase out formaldehyde-releasing preservatives, which release tiny amounts of methylene glycol, as well as triclosan, a commonly used antibacterial ingredient, and 1,4 dioxane, a trace material that's the byproduct of the process that makes cleansers mild and nonirritating.

Formaldehyde and 1,4 dioxane are not listed on the back of J&J's personal care products because neither is technically considered an ingredient.

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