The Regeneration Consumer Study, a joint project by GlobeScan and SustainAbility with support from BBMG, surveyed 6,224 consumers across Brazil, China, India, Germany, the UK and the U.S.
The study is part of The Regeneration Roadmap, an initiative designed to advance sustainable development in the private sector. A full report on the survey, which was conducted in September and October 2012, is forthcoming.
Consumers in developing markets such as Brazil, China and India are particularly inclined towards sustainable consumption, according to the survey. For example, 51 percent of consumers in developing markets report purchasing products because of environmental and social benefits, compared to just 22 percent of their counterparts in developed nations, such as Germany, the UK and the U.S.
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