Major retailers have already been maximizing sales and executing targeted campaigns as a result of their loyalty schemes. However, the latest innovations in retail technology now offer even more opportunities for retailers and brands.

Kirill Gorynya, CEO of Synqera explains: "Retail technology is constantly evolving and has grown significantly in popularity among retailers - but the latest developments aren't being used to their full potential. The latest devices act as the ideal vehicles to facilitate a multitude of functions, including up-selling with bespoke offers, cross-selling similar products or those of associated partner retailers, and enhancing a customer loyalty program. Also, they present additional advertising channels for brands and provide payment innovations such as contactless payment. All of these functions can now be achieved on one platform - it's an exciting world out there!"

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Keywords supply chain management IT, value chain IT, supply chain solutions, retail supply chain, POS data