After two decades of process and technology refinement, excellence in demand management still eludes supply chain teams. It is the supply chain planning application with the greatest gap between performance and satisfaction, and is the area with the greatest planned future spending. For most teams, it is a conundrum. It is a true love and hate relationship. They want to improve demand planning, but they remain skeptical that they can ever be successful in improving the process.
Demand planning is the most misunderstood of any supply chain planning application. Companies are the most satisfied with warehouse and transportation management and the least satisfied with demand planning.
Teams are also confused on the process. What drives excellence in demand planning has changed and well-intentioned consultants give bad advice.
