Engineering projects such as this could have a major impact on the design of future multimodal freight options with virtual designs being used as a test bed for innovative behavior in fields ranging from road haulage vehicle design to energy saving concepts in sea and air.

The five-year collaboration between Jaguar Land Rover and the country's leading academics will develop the capability of the virtual simulation industry in the UK and will give manufacturers access to new, world-class simulation tools and processes. This is the first phase of a 20-year strategic project that could put the UK at the leading edge of virtual simulation globally.

Bob Joyce, Jaguar Land Rover engineering director, said: "While we already utilize a wide range of sophisticated virtual engineering tools and processes to design, engineer and test our new vehicles, we are keen to enhance the future capability of virtual simulation and tailor them for automotive product development. We want to make advances in the simulated driver and passenger experience, including more realistic imagery, sounds and smells. These projects will help us analyze increasingly complex designs at whole vehicle, system and component levels, as well as enhancing the high performance computers that industry will use in the future to mine increasing amounts of more complex data."

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