At Retail's BIG Show, ShopperTrak, a firm specializing in people counter technology and foot traffic analysis, says that retailers are now able to track exactly where shoppers navigate within their stores using in-store activity caught on video. This is an upgrade over former tracking data, which primarily focused on customers coming in and leaving the store.
"Now, we can see more specific data, such as where shoppers are going inside the store, where they go first, and where they go next," said Bill Martin, founder of ShopperTrak. "We're able to better understand things like abandonment rate, if shoppers are standing in long lines and how many associates the customer is interacting with when they come into the stores."
