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Home » Why You Should Use Blogs and Podcasts to Market Your Business

Why You Should Use Blogs and Podcasts to Market Your Business

July 31, 2014
Jay Conrad Levinson and Al Lautenslager

In the old days (five to 10 years ago in Internet years), a common question asked of small-business owners was if they had or planned to have a website in their marketing arsenal. Now having a website is almost a prerequisite to being in business. The updated question is now, "Do you have a blog or plan to have one?" A blog is important as you continue to strive for those guerrilla relationships that motivate prospects and customers to take action and/or buy.

Blogging requires the discipline of creating, writing and/or contributing information of value to an interested segment of your target market. If you don't have the discipline, enlist the help of a writer to continually update and make postings of valuable information that prospects and customers are interested in reading.

A blog offers many benefits...

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Jay Conrad Levinson and Al Lautenslager

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