In the old days (five to 10 years ago in Internet years), a common question asked of small-business owners was if they had or planned to have a website in their marketing arsenal. Now having a website is almost a prerequisite to being in business. The updated question is now, "Do you have a blog or plan to have one?" A blog is important as you continue to strive for those guerrilla relationships that motivate prospects and customers to take action and/or buy.
Blogging requires the discipline of creating, writing and/or contributing information of value to an interested segment of your target market. If you don't have the discipline, enlist the help of a writer to continually update and make postings of valuable information that prospects and customers are interested in reading.
