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Home » Shopping Malls Use Beacons to Send Retailers' Promotional Material to Shoppers

Shopping Malls Use Beacons to Send Retailers' Promotional Material to Shoppers

September 5, 2014
RFID Journal

The solution is being provided by Mobiquity Technologies' Mobiquity Networks division, which is dedicated to utilizing BLEbeacon, standard Bluetooth, Wi-Fi, Near Field Communication (NFC) RFID and QR technologies to connect companies and the consumers they serve. Simon has already installed Mobiquity's Mobi-Beacon system—consisting of beacons and software—within 75 of its malls, and is further deploying the technology at 165 additional locations.

Simon owns, manages and develops U.S. malls such as Premium Outlets and Mills shopping centers. In 2011, the company began working with Mobiquity Technologies to install a Bluetooth- and Wi-Fi-based system to provide promotions to shoppers via their smartphones without requiring them to download an app. With this system, any phone that has Bluetooth turned on receives an opt-in prompt to accept content. If a user selects "yes," the phone receives information, associated with the mall stores, via the Bluetooth "Push Messaging" protocol or a Wi-Fi connection. When Apple released its iBeacon solution using BLE technology, however, Mobiquity Technologies developed the Mobi-Beacon, consisting of beacons manufactured for the company by a third-party, as well as a software developers kit (SDK) for use by merchants with their own apps so that a variety of data could be sent tailored to a particular shopper's location and interests.

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KEYWORDS Bar Code and Voice High-Tech/Electronics Mobile Commerce Retail retail supply chain RFID RFID & Barcode RFID Journal sales promotions supply chain IT Supply Chain Management Supply Chain Management: RFID Technology Wireless
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