Moreover, the number of B2B buyers who spent 90 percent or more of their budgets online in the last year doubled from 2013 levels, from 9 percent to 18 percent.

However, though there is more online spending, many customers are not going directly to the websites of B2B suppliers: Less than half (48 percent) of B2B buyers surveyed purchase goods online directly from suppliers, with the rest opting for for third-party websites and other purchasing channels.

Among third-party websites, Amazon Supply is the most popular: 17 percent of buyers use it regularly to make purchases, and 38 percent use it at least once per quarter.

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