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Home » Online Car Parts Supplier for Do-It-Yourselfers Has Needed Some Repairs Itself

Online Car Parts Supplier for Do-It-Yourselfers Has Needed Some Repairs Itself

Automotive_Parts_1.gif
November 13, 2014
Los Angeles Times

The company does this by offering 1.5 million parts and products and a kind of "Car Talk" level of automotive problem diagnoses, minus the folksy radio humor. U.S. Auto Parts Network operates online, without traditional stores. It has a core customer base of well-educated and financially secure married men with families, 45 to 65 years old.

Shane Evangelist, the company's chief executive, said one part of the business "is for people who have damaged their cars in a collision. Another is replacing parts no longer under warranty. The third provides accessories and performance parts."

But the company, established in 1995 and public since 2007, has had to work on some problems of its own.

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KEYWORDS auto parts Automotive Ecommerce Los Angeles Times online retailing order fulfillment Retail retail supply chain Supply Chain Management: Automotive
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