It’s a simple concept: TIPP defines standard ways to test tags mounted on the specific item to be tagged, rather than the current approach, which involves scoring tags on lab fixtures meant to simulate item categories. With this announcement, GS1 released documents outlining standard methods for testing and evaluation of tags under the protocol.

This approach gets retailers out of the business of selecting tags, and into the business of defining requirements in standard, abstract terms. Suppliers are then free to offer any tag that meets the requirements. This will lead to more tag choice, lower tag cost, more rapid solution development and more predictable results. TIPP enjoys broad support across retailers, tag suppliers, technology vendors, and academia, and it has energetic leadership from GS1, so it should stick.

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