When so many companies jump on the latest buzzword bandwagon and try to position themselves, it often muddies the waters on just what is "cloud" or "big data" or the "Internet of Things." What might have started out as an important innovation or idea is diluted and loses it value. We see a similar phenomenon with the immense and growing popularity of the term "Internet of Things."
If the product or service you offer utilizes or supports IoT, the question then arises "Should I use the term 'Internet of Things' in describing what my company does?" For IoT, it is important to distinguish whether you provide A) IoT-enabled product/service/application for end-users or B) an IoT platform for developers.
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