With IoT becoming much more affordable, companies, for example, are embedding IoT sensors in their products that "phone home" with product status. The supply chain must adapt because now a new service is able to be provided for proactive support and this requires people and activities be instituted to provide this support.

Companies that were previously known for the products they sold are now delving into new areas such as customer service management. For example, a company that sold printers now might also sell subscription services to automatically deliver printing supplies based on actual usage of the printer.

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