It took more than 10 years for the supply-chain partnership of Lucent Business Communications Systems and GeoLogistics to evolve into its current form.
GeoLogistics began by performing traditional freight forwarding for Lucent BCS, which makes telephone systems for businesses around the world. In fact, GeoLogistics was one of several freight forwarders that the company used, basing its choice on pricing and shipment characteristics.
Gradually, GeoLogistics took on a broader range of services for Lucent, culminating in sharply reduced inventories, transportation costs and delivery times. And the partnership continues to deepen.
Change has been the hallmark of both companies in recent years. Lucent BCS is a unit of Lucent Technologies, formed in 1996 when AT&T spun off Bell Laboratories, its research and development division, along with the parent's systems and technology units.
Now one of 11 business units of Lucent Technologies, Lucent BCS is headquartered in Murray Hill, N.J. Customers range from small shops to hotels and Fortune 50 companies in need of integrated systems.
Golden, Co.-based GeoLogistics was born in 1998. Previously known as International Logistics Ltd., it was formed when the investment group of William Simon & Sons merged three forwarding and logistics entities: Bekins Van Lines, LEP International, and Matrix International. LEP was GeoLogistics' predecessor on the Lucent BCS account.
GeoLogistics got its first crack at providing value-added services to Lucent when the customer asked it to create an expedited surface network, according to Darryl Barker, the 3PL's vice president of business development. Lucent needed to move large pieces of equipment that could only fly on freighters operated by expensive integrators. The obvious alternative, assuming GeoLogistics could move the product fast enough, was over the road.
|When problems crop up, "you need to look at them objectively, and mutually go after them without finger-pointing."
- Rick Forti of Lucent BCS
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