In the next three to five years, Gartner predicts that 50 percent of all analytical interactions will be delivered via artificial intelligence, and many of the insights will be gleaned through verbal interactions. These are "systems that can experience and adapt to the world via the data they collect," said Peter Sondergaard, Gartner senior vice president and global head of research.

People already know and interact with A.I. systems through IBM's Watson, IPSoft's Amelia, Apple's Siri, Microsoft's Cortana and Google Assistant.

"We aren't building human brains or even trying to mimic them now," Sondergaard said. "We are building machines that learn from experience and produce outcomes their designers did not explicitly envision.”

Spending on intelligence, normally referred to as business intelligence as well as analytics, is the top business investment priority in all types of organizations, according to Gartner's latest CIO survey.

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