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The survey was performed in cooperation with Google Consumer Surveys among 3,600 participants in eight developed countries: the U.S., Canada, U.K., France, Germany, Spain, Australia and Japan. In the U.S., about 26 percent of respondents said they plan to buy online on Black Friday, which falls on Nov. 25 this year, while about 28 percent plan to do so on Cyber Monday (Nov. 28).
On average, 16.5 percent of respondents in all eight countries say they prefer to buy online on Black Friday, compared to 9 percent on Cyber Monday — data that suggests Black Friday, which became a popular shopping event in the U.S. during the 1960s, is becoming a significant online shopping event outside of the U.S.
In Canada, 19.5 percent of respondents said they plan to buy online on Black Friday, compared to 8 percent on Cyber Monday. In the U.K., the scores were 27 percent for Black Friday and 10 percent for Cyber Monday; in Germany, the scores were 12 percent and 8 percent, respectively.
In Spain, 29 percent of respondents said they plan to buy online on Black Friday, compared to 5 percent on Cyber Monday.
The results in Australia were 11 percent for Black Friday, compared to 6 percent for Cyber Monday. The male respondents in Australia showed higher interest in Black Friday: 17 percent.
Black Friday is struggling, however, to make it with French online shoppers. The survey showed interest among those between ages 25 and 44, but there was little interest among those 45 and older. The average responses in France were 7 percent for Black Friday and 2 percent for Cyber Monday.
Japan seems to show the least interest in the Christmas-season online shopping frenzy. The results in Japan were 5 percent for Black Friday and 3 percent for Cyber Monday, but the numbers grow for 25- to 34-year-olds: 13 percent showed interest in Black Friday and 10 percent for Cyber Monday.
Source: One Hour Translation
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