In the recent past, proving the value of Travel and Meetings to key business stakeholders could be a challenge. As an area of expense with a reputation for being difficult to control, a lot of planning and communication went in to convincing management to make investments. Today, the value of Travel and Meetings is well established, and businesses across the spectrum of maturity and industry are embracing the category with confidence. The next step towards maturity is no longer securing investment, it’s managing value creation and establishing metrics such as ROI that capture the attention of leaders within the business.
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