"It's kind of crazy," Chen said.
Since partnering with the San Francisco food delivery start-up DoorDash 11 months ago, Mendocino Farms has seen such an enormous surge in sales that at times the restaurant has had to turn off the DoorDash app to keep up with delivery orders. Chen estimates that Mendocino's three Westside restaurants alone have turned away at least $500,000 in DoorDash orders since last April because they couldn’t keep up with the demand.
Not wanting to leave any more money on the table, Chen and her business partner and husband, Mario Del Pero, have been quick to act. They've allocated more counter space at their existing restaurants for DoorDash pickups; they're negotiating with landlords for more 10-minute parking spots to accommodate delivery drivers; and they're knocking through a wall at one downtown location to create a pickup window just for DoorDash orders.
"We've had to go back to every store and reorganize them," Del Pero said. "You can't make them any bigger, but you can allocate more space to it."
Timely, incisive articles delivered directly to your inbox.