• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Game-Changer: Elon Musk Intervenes In Australian Energy Crisis

Game-Changer: Elon Musk Intervenes In Australian Energy Crisis

May 18, 2017
Procurious HQ

Take a moment to feel sorry for your procurement colleagues working in the Australian energy sector. Since former Prime Minister Tony Abbott's now-famous "axe the tax" campaign against a national carbon trading scheme in 2011, Australia has been without a clear federal energy policy, leading to very little certainty about future direction for the sector.

Dropping unexpectedly into this politically-charged debate, billionaire co-founder of Tesla and SpaceX Elon Musk presented a game-changer with a single tweet earlier this month:

"@mcannonbrookes Tesla will get the system installed and working 100 days from contract signature or it is free. That serious enough for you?"

The offer was originally made by Lyndon Rive, Musk's cousin and Tesla's vice-president for energy products. Tesla has offered to install the 100 megawatt hours of battery storage that would be required to prevent further power shortages, price spikes and blackouts in South Australia. When pressed on Twitter by Mike Cannon-Brookes (Australian co-founder of Silicon Valley start-up Atlassian) on the seriousness of the offer, Musk himself doubled down with the pledge to "get the system installed and working 100 days from contract signature or it is free".

Read more here

    RELATED CONTENT

    RELATED VIDEOS

    • Related Articles

      Wikileaks Reveals CIA Interference In Iphone Supply Chain

      Rio Tinto CPO: How To Fail Forward In Procurement

      9 Tips For Negotiating A Pay Increase

    Procurious HQ

    Does Your Procurement Team Have The Human Touch?

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • A pair of hands reaches towards a cluster of icons showing global logistics network distribution and transportation

      CSCMP's State of Logistics Report: Get Used to the Fog

      Logistics
    • Ebook_TransformingSupplyChain_thumbnail.jpg

      Transforming Your Supply Chain From Cost Center to Growth Driver

      Forecasting & Demand Planning
    • TWO WORKERS DISCUSS DATA SHOWN ON COMPUTER SCREENS

      Gartner: Gap in SC AI Talent Cannot Be Closed by Hiring Alone

      Artificial Intelligence
    • GOVERNANCE SCRUTINY RISK MANAGEMENT ASSESSMENT iStock-champpixs-1465316262.jpg

      Supply Chain Resilience Is Now a Board Governance Imperative

      Supply Chain Finance & Revenue Management
    • 015_bringing_the_loading_dock_up_to_speed_v1 (540p).png

      Watch: Bringing the Loading Dock Up to Speed

      HR & Labor Management

    Digital Edition

    2026 esg cover main scb q2 2026 cover

    SupplyChainBrain 2026 ESG Guide: ESG — The Supply Chain’s Biggest Secret

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Arkieva Blue Yonder
    Carton Cloud CoEnterprise Dassault
    Duravant E2Open General Logistics Systems
    Hy-Tek iGPS Korber
    Lyngsoe Procurability Quinyx
    SAP Sikick Systech
    S&P Global Mobility TADA TransImpact
    US Bank Werner Enterprises WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing