Kimberly-Clark also says it achieved an an absolute reduction in greenhouse gas (GHG) emissions of 16.8 percent over a 2005 baseline. The company has increased its focus on supply chain sustainability, too.
The report was the company's first update on its global progress toward its Sustainability 2022 goals introduced last year.
CPGs like Kimberly-Clark are caught between two contradictory trends among consumers — those of sustainability and convenience, according to Food Dive. An increased desire for snack foods rather than traditional meals have driven a growing desire for CPG products, but the packaging demand of such products comes at a sustainable price that consumers aren’t willing to pay.
But this conundrum has created an opportunity for CPGs, according to the article: by investing in sustainable packaging, they can refresh their image and sustainability reputation without having to revamp the products themselves.
As with many consumer-facing companies reporting on their sustainability in recent months, Kimberly-Clark mentioned the importance of a sustainable supply chain.
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