The College of Business Administration at Florida International University will offer its first-of-a-kind customer relationship management certification program beginning March 17, 2008. The online CRM program enables small-to medium-sized businesses, technology consultants and IT professionals in any industry to design an effective CRM strategy and implementation plan to deliver maximum ROI in the shortest possible time.
"Our certificate program addresses statistics that show about a 60 percent failure rate for corporate CRM initiatives," says Nancy Rauseo, a CRM specialist, member of the College of Business Administration's Marketing Department, and lead instructor for the program. "Far too many businesses jump into adopting CRM technology without a sound customer strategy and implementation plan."
Rauseo says, "Once the technology is in place, adoption at most organizations tends to be slow and acceptance by users is low, resulting in lost profits."
Source: CRM Daily, http://www.crm-daily.com