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Sveen is chief sustainability officer at UBQ, an Israeli company that has patented a process to convert household trash, diverting waste from landfills into reusable bio-based plastic.
After five years of development, the company is bringing its operations online, with hopes of revolutionizing waste management and being a driver to make landfills obsolete. It remains to be seen, however, if the technology really works and is commercially viable.
UBQ operates a pilot plant and research facility on the edge of southern Israel’s Negev Desert, where it has developed its production line.
“We take something that is not only not useful, but that creates a lot of damage to our planet, and we’re able to turn it into the things we use every day,” said Albert Douer, UBQ’s executive chairman. He said UBQ’s material can be used as a substitute for conventional petrochemical plastics and wood, reducing oil consumption and deforestation.
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