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At the core of the enterprise 2.0 portal is an amalgamation of traditional corporate systems--content management, CRM, enterprise resource planning and enterprise information portals--integrated with Web 2.0 elements such as Web-based communities and hosted services, including social networking, wikis, blogs, "folksonomies" and RSS feeds.
The front office meets the back office at the Web 2.0 enterprise portal. The enterprise 2.0 portal is a single accessible location intended to consolidate resources and serve up data from systems throughout an organization so that each "touch" a company has with its customers, prospects, partners and employees can be created, recorded and evaluated to improve relationships, enhance collaboration and cooperation and drive business value.
The root idea behind Web 2.0 in the enterprise (aka "enterprise 2.0") is to help make an organization collaborative, participatory, efficient, user-driven, action-oriented and successful.
The enterprise 2.0 portal addresses these expectations through the promise of personalization and social networking, rich Web-based applications, wikis, blogs, "pull" syndicate feed readers, media sharing, programmable Web mashups, mobile and more.
Source: CRM Buyer, http://crmbuyer.com
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