HighJump Software has released an application to aid in the management of market intelligence by companies involved in direct store delivery (DSD). The HighJump Survey Management tool helps users to collect and analyze market data gathered at retail locations. It provides a structured approach to the design, execution and measurement of field data collection, as part of a company's overall market intelligence initiative. Companies can monitor and make decisions based on product performance through the collection of real-time data. They get visibility into such areas as share of shelf space, utilization of point-of-purchase materials, and pricing and promotions for proprietary or competitive brands. The secure completion of on-site customer-satisfaction surveys aids in the collection of customer feedback. That data, coupled with the measurement of pay-for-performance results, can assist managers in evaluating pre-sales employee performance. The system is designed to configure systems triggered by specific account attributes or events that take place during the pre-sales process. Surveys are assigned based on employee role or route type. HighJump Survey Management draws on data from the host route accounting system to speed up the completion of surveys.
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